Today we have the pleasure of inviting Top Games CEO Yaoqi Guo(David Guo), the developer of the popular game Evony, to discuss the main game projects and objectives of this year, including those of player concern.
Q: Could you provide our readers with a brief introduction to your company?
Yaoqi Guo: Top Games Inc. is an independent developer of mobile app games, founded in 2015. With over 100 million players worldwide, we’ve grown to eight strong games with three new titles coming later in the year.
Q: Can you give us more insights into what makes your company unique?
Yaoqi Guo: We build fast and responsibly. We focus on the player first, building a high-quality experience that has been repeatedly shown with multiple games having over 4.5 stars. We heavily use data science to validate opinions and decision-making within the development team. Our direct experience of superior marketing of games worldwide across traditional media, television, and online channels is supported by our responsible marketing initiative.
Q: Any highlights on your recent announcement (if any)?
Yaoqi Guo: We have launched our new exciting title Infinity Clan recently. The pre-launched registration has good feedback, we hope that everyone can download and try it, it’s a free-to-play game and we are confident that people will like it!
Q: Can you give us insights into your products?
Yaoqi Guo: Evony: The Kings Return. Released Apr 26, 2016. #3 Overall Top Grossing App. 62M downloads.
Alliance of Glory. Released Jul 30, 2019. #101 Top Grossing Strategy App. 673K downloads.
Kings Legion. Released Sep 30, 2019. $76 Top Grossing Strategy App. 3.3M downloads.
Plague of Z. Released Nov 6, 2020. #122 Top Grossing Strategy App. 1.6M downloads.
Q: What can we expect from your company in the next 6 months? What are your plans?
Yaoqi Guo: We’re excited to launch three new titles through the remainder of this year as well as new traditional media marketing campaigns via television that showcase the diversity of cultures and backgrounds of our players.
We will also try to localize offline promotions in countries like Japan to expand our global market share. And Evony is planning to link up with a well-known brand. I’ll keep it a secret for now. So please look forward to our next steps.
Q: What are some of the main objectives for your company in the year ahead and how do you plan to achieve them?
Yaoqi Guo: Our goal for 2022 is to have all our titles in the top 100 top-grossing apps in their specific genres while maintaining a high 4.5-star rating. We also want to keep our market diversified and achieve our goal of reaching the top three downloads in other countries besides the US.
In order to achieve this goal, we will recruit more talented people this year, listen to players’ suggestions and add more material content to the game.
Q: What is the best thing about your company that people might not know about?
Yaoqi Guo: We have an explorations Bootcamp for most of our new employees to empower them to unleash their creativity. We believe that most of our employees get innovative ideas that could lead to major improvements in existing products or services. Through the exploration of these new ideas, employees can take ownership and test their ideas for real. We are making innovation tangible for everyone.
